Hae, I'm Elias, the founder of Kjavik! I originally stumbled across barefoot shoes for a half marathon: muscle growth, fewer foot problems, better posture... Great! If only they weren't so expensive and ugly in design. Isn't there a better way? But not only that. On a bikepacking trip in Iceland, I spontaneously tried out barefoot shoes: I not only experienced healthy running, but also more mindfulness and more conscious perception. The trip was a new beginning for me, a project close to my heart: why not use this experience to develop the ultimate all-rounder: inexpensive and with a modern design? So I founded Kjavik. Our motto: Embrace Discomfort!

Kjavik's development was an experimental process. Our goal was to create a sneaker that would make you healthier, more mindful and stronger during every activity. To achieve this, it had to perfectly combine aesthetics and functionality.

But it also has to be affordable and environmentally friendly. After a lot of hard work, we managed to develop a shoe made from mostly recycled materials that offers all the advantages of a minimal shoe and avoids excessive strain with free insoles. A long but exciting journey!

The human foot is a masterpiece. It does many things better than we could ever design. Our innovation therefore lies in “less”. A shoe that respects the foot. Following the Icelandic model, our design language shows a connection with nature that is sustainable, natural and healthy.

Our shoes are a symbol of stepping outside of your comfort zone. We don't just want to live, we want to experience - with all our senses. Our shoes are perfect all-rounders that can master any adventure and provide more strength, mindfulness and health. Take the step - it's worth it!